Regional Marketing Manager

Arizona, USA * Montana, USA * New Mexico, USA * North Dakota, USA * South Dakota, USA * Utah, USA   Req #39158 Thursday, April 11, 2024

We are Builders FirstSource, America's largest supplier of building materials, value-added components and building services to the professional market. You'll feel proud of the work you do here every day to transform the future of home building and help make the dream of home ownership more achievable. At BFS, we believe building a successful career is not solely defined by a degree. Your experience, skills, and passion are just as important, if not more so. As such, we are committed to creating a diverse and inclusive workplace that welcomes candidates from all backgrounds and experience levels.

PURPOSE

The regional marketing manager reports to the Senior Director of Field Marketing and Events. This position will play an integral role in supporting the Northeast region Builders FirstSource and National Lumber locations for their individual marketing needs with the alignment of a regional marketing strategy. The Regional Marketing Manager plans, directs, executes and measures marketing strategies and campaign tactics to help BFS win. This includes driving sales, profitability, differentiation, brand preference, customer satisfaction, customer loyalty, and improving company culture. This role works in conjunction with the local and corporate marketing teams to develop, implement, execute and refine marketing and advertising within the markets we serve and emerging markets. The Regional Marketing Manager partners with sales and leadership to deliver a comprehensive marketing program that meets objectives and differentiates BFS in the market, including tools, services, events and marketing materials that deliver results.  This territory includes NY, NJ, VA, MD, DC, and DE. ESSENTIAL DUTIES AND RESPONSIBILITIES * Obtain a thorough understanding of our products, internal standards, and differentiators to develop strategies aimed at increasing new business opportunities and brand awareness * Create internal and external marketing campaigns, producing content and creative for marketing projects and initiatives to enhance lead generation and brand penetration * Analyze existing marketing collateral with a critical eye to Identify and improve current processes when needed * Document process procedures and process flow, recommending any changes to make processes more efficient * Analyze qualitative and quantitative data to continually optimize marketing strategies * Assist with the development and distribution of marketing materials and programs, including, but not limited to, sales collateral, promotional programs, new product launches, loyalty programs, internet and intranet content and presentations. * Coordinate the logistics of tradeshows and other related marketing events by working with the Market/Location leadership team, design team and other external vendors as required. * Develop, implement, and track marketing programs including social media activity, website content management, online reputation, and search engine... For full info follow application link.

"Builders FirstSource is an Equal Opportunity/Affirmative Action Employer.  All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, protected veteran status or status as an individual with a disability.  In compliance with the ADA Amendments Act (ADAAA), if you have a disability and would like to request an accommodation in order to apply for a position with Builders FirstSource, please call (214) 765-3990 or email: ADA.Accommodation@bldr.com. Please do not send resumes to this email address - it is intended only to be used to request an accommodation in submitting an application for a job opening."